Privacy Policy

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

• Account Information: Name, email address, phone number, company name
• Contact Forms: Inquiry details, business requirements, order specifications
• Communication Records: WhatsApp chats, email correspondence, phone call records

1.2 Information Collected Automatically

• Usage Data: Pages visited, time spent, clicks, navigation patterns
• Device Information: IP address, browser type, device type, operating system
• Authentication Data: Firebase OTP verification logs, login timestamps

1.3 Tracking Technologies

We use the following technologies to collect information:

• Google Analytics: Website traffic analysis, user behavior patterns
• PostHog: Product analytics, session recordings, feature usage
• Meta Pixel (Facebook Pixel): Ad performance tracking, conversion measurement, audience targeting
• Cookies: Essential cookies for site functionality, analytics cookies for performance measurement

2. HOW WE USE YOUR INFORMATION

We use collected information for:

2.1 Business Operations

• Processing inquiries and providing quotations
• Creating and managing user accounts
• Communicating about orders, services, and business updates
• Customer support and relationship management

2.2 Site Improvement

• Analyzing site performance and user behavior
• Identifying technical issues and bugs
• Testing new features and improvements
• Understanding user preferences

2.3 Marketing & Advertising

• Running targeted advertising campaigns via Meta (Facebook/Instagram)
• Measuring ad effectiveness and conversion rates
• Creating custom audiences for retargeting
• Sending promotional communications (with consent)

2.4 Legal & Security

• Complying with legal obligations and regulations
• Preventing fraud, security breaches, and unauthorized access
• Enforcing our Terms of Service
• Protecting our rights and property

3. DATA SHARING & DISCLOSURE

3.1 Third-Party Service Providers

We share information with trusted service providers:

• Firebase (Google): User authentication, OTP delivery
• Google Analytics: Website analytics
• PostHog: Product analytics, session recordings
• Meta (Facebook): Advertising, pixel tracking
• WhatsApp (Meta): Business communication

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data is transferred and becomes subject to a different privacy policy.

3.3 Legal Requirements

We may disclose information if required by:

• Court orders, subpoenas, or legal processes
• Government authorities or law enforcement
• Compliance with Indian laws and regulations
• Protection of our legal rights

3.4 With Your Consent

We may share information with your explicit consent for specific purposes not covered above.

4. DATA RETENTION

• Account Data: Retained while your account is active and for 3 years after account closure
• Communication Records: Retained for 5 years for business records and dispute resolution
• Analytics Data: Aggregated data retained indefinitely; individual session data retained for 26 months (Google Analytics standard)
• Marketing Data: Retained until you withdraw consent or opt-out

You may request deletion of your data at any time (see Section 8).

5. COOKIES & TRACKING

5.1 Types of Cookies

• Essential Cookies: Required for site functionality (login, account access)
• Analytics Cookies: Google Analytics, PostHog (performance measurement)
• Advertising Cookies: Meta Pixel (ad targeting and measurement)

5.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may limit site functionality.

Opt-out options:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Meta ads preferences: https://www.facebook.com/ads/preferences

6. DATA SECURITY

We implement security measures including:

• Firebase Authentication for secure login
• SSL/TLS encryption for data transmission
• Access controls and authentication requirements
• Regular security audits and monitoring
• Secure data storage with trusted cloud providers

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

8. YOUR RIGHTS

Under Indian law (including IT Act, 2000 and associated rules), you have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Withdraw Consent: Opt-out of marketing communications
• Data Portability: Receive your data in a structured, machine-readable format
• Object: Object to certain data processing activities

To exercise these rights, contact us at [email protected] or +91-[PHONE NUMBER]

9. CHILDREN'S PRIVACY

Our Site is intended for business (B2B) use only. We do not knowingly collect information from individuals under 18 years of age. If you believe we have collected data from a minor, contact us immediately for deletion.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.

For material changes, we will notify you via email (if provided) or prominent notice on the Site.

11. CONTACT INFORMATION

For privacy-related inquiries, data requests, or complaints, contact us at the above email or address.

12. GOVERNING LAW

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of courts in Kolkata, West Bengal.